Category: Innovation
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Top Bank Seeking Focus and Alignment
Top Bank (name confidential) seeking to regain their market share, deeper focus on outcomes, executive team alignment, and creating more strategic leaders. Financial market continues to be disrupted, especially for global players. Post-COVID regulations, increased government controls, increasing customer expectations, all while competing with global competitors and fintech startups – it’s a brave new world…
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Top Nonprofit Evolving Their Marketing Practices
Large disease-focused Canadian nonprofit evolving their ways of working to meet increased marketing demands With number of Canadian affected by this disease passing 6 million, yet government and public funding on decline, this nonprofit is focusing on evolving their ways of working to meet increased demands. We partnered specifically with marketing leaders to introduce Business…
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Top Nonprofit Shifting Focus to Supporters
Large Canadian disease nonprofit shifting focus from their HOW (fundraising) to their WHO (supporters) to evolve the org and their services It started with a question: What would it mean to be less “program-centric” (e.g. fundraising) and more “supporter-centric”? What followed was direct customer research that asked survivors and their families NOT what services they…
Better Outcomes Today 